Harvard University and All of the Productivity Gurus Are Lying to You... 

SMART GOALS DON'T WORK 
AND IT'S ONE REASON WHY PEOPLE GET STUCK IN LIFE!

JOIN THE BIG DUMB PLAN CHALLENGE AND GRAB THE FRAMEWORK THAT HAS THE POTENTIAL TO CHANGE YOUR LIFE forever!

 big dumb plan 

countdown
00 Years 00 Months 00 Weeks 00 Days 00 Hours 00 Minutes 00 Seconds
Next Challenge Starting on July 17, 2023 @ 1pm EDT
  • Destination: What's your current dream goal?
  • ​Uniqueness: Who are you going to become?
  • Monetization: What is the currency you desire?
  • Belief: Do you have the necessary mindset?

GRAB YOUR FREE PASSPORT

Joe Says

"A Plan is just a canvas until you paint your dream onto it. It then becomes a living, breathing Passport that can take you anywhere in life you want to go."

Use the Big DUMB Plan to reach these goals

  • Breakout of the 9-5 job to start a business
  • Write and publish a book
  • Find a new relationship with meaning
  • Get a new job or get promoted in yours
  • Improve your health or lose some weight
  • Develop a passion project to earn money

My Name Is Joe Swinger

This is my personal invitation for you to join 
The Big DUMB Plan Challenge.
Few things give me greater satisfaction than inspiring others to achieve their goals. Especially BIG goals. Big D.U.M.B. Goals.

I've used S.M.A.R.T. Goals for over 30 years in my corporate leadership career and one thing is CERTAIN. 

SMART Goals are mediocre at best. 

SMART goals have been around for 40 years and companies love them because they can hold all of their managers accountable to the same framework.

Not because they work.

For years I created thousands of SMART Goals but would still struggle to develop my subordinate employees without much success. The more I pushed them the worse things got. As things progressively worsened I knew something had to change. 

And it did.

One night in desperation, feeling overwhelmed and hopeless, I developed a secret framework that made a bit more sense to me. I decided I would first experiment on myself in case it was a dud. I had always wanted to be an author but could never make the time to sit down and write, so I put it to the test.

I used this secret framework to write and publish my first book in three months. 

Excited, but not yet convinced, I used this secret framework to put together a plan to transform my leadership competencies since I had much room for improvement. I agreed to test it day after day on the job for six months to see if I could improve myself.

The change was nothing short of remarkable.

Relationships with my employees and superiors improved dramatically. Colleagues wanted to discover what caused the transformation, which is really what it was. And to be honest, I was afraid of telling them because I didn’t know if it would work for them. 

So I experimented again.

I began using the secret framework on the job with my employees. Yes, I did the obligatory SMART goals so I wouldn't get in trouble, but on the side I used my secret framework with certain employees who desired to get promoted in the company.

The results even amazed myself.

One employee after another increased their results and productivity within months. I coached many of them on their leadership skills which were required to get them to the next level. I then began coaching manager trainees on their leadership capacity, performance, and personal goals.

The results flourished and the promotions began.

I promoted over 100 employees in my career and few things gave me greater job satisfaction than that. Many personal goals were also achieved and many lives were impacted during that time. 

I now call my secret framework The Big D.U.M.B. Plan and for the first time ever I am revealing it to help others achieve their goals and dreams. 

GRAB YOUR FREE PASSPORT

This is NOT going to be a

“ONE-SIZE-FITS-ALL” Approach

like every other course out there teaching how to achieve your goals.

Instead, we’re going to leverage my Secret Framework (that took me years to
develop), that's nearly foolproof if you show up and participate all 5 days:

DAY 1

IDENTITY

Objective :  What is your origin story and who are you now? 

How is your past affecting who you are in the present? 

How are you showing up every day in your home, career, and relationships?

DAY 2

DESTINATION

Objective :  Choosing your dream goal and the path you will take to arrive.

What goal has always eluded you no matter how hard you have tried?

What milestones will you need to achieve to arrive at your Destination?

DAY 3

UNIQUENESS

Objective :  Who will you become to successfully complete the journey?

What changes need to be made for you to transform yourself?

How will you separate from the noise on social media and the marketplace?

DAY 4

MONETIZATION

Objective :  Manifesting your currency of money, motivation, or meaning.

Is more money your goal or motivation to overcome an area of struggle?

Do you desire to attract a more meaningful relationship into your life? 

DAY 5

BELIEF

Objective :  Eliminating imposter syndrome and self limiting beliefs.

 Developing the necessary mindset, courage, and embracing inner faith.

Giving yourself the required permissions to take the journey.

DAY 6

VIP BONUS DAY

Objective :  Utilizing your Passport daily to reach your destination.

Holding yourself accountable for your milestones to ensure success.

Ensuring the daily self discipline to continue moving forward.

Here are some recent results using my Big DUMB Plan

NOW IT'S YOUR TURN 
In 5 Days You’ll 
Have a Plan To Achieve Your Dream Goal

Here’s How It Works

Each day for the next 5 days...
I will go live in the private Facebook group where we will work together to create your Big D.U.M.B. Plan. Each day's topic is critical for success so be sure to attend each day live, if possible. 
Once you create your plan it becomes your Big D.U.M.B. Passport and it will take you anywhere you want to go. 

You’ll Have Your Big DUMB Plan
Done In Just 5 Days If You Take Action Now!

GRAB YOUR FREE PASSPORT

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